Website SEO test

You'll find it rewarding to explore the world of SEO and its significance for your website and business. Moreover, gaining insights into evaluating the proficiency of website developers, such as us, will be crucial in determining whom to rely on for your website.

What is SEO?

At Boost Websites, our primary goal is to assist small businesses in gaining online visibility through the power of SEO. SEO, which stands for Search Engine Optimisation, involves enhancing your website's visibility to search engines like Google. Through strategic keyword usage, high-quality content creation, and site optimisation, we can enhance your website's ranking and drive increased traffic. Simply put, the stronger your website's SEO, the greater the visibility it will have to potential customers, potentially resulting in increased business opportunities for you.

For instance, when conducting an online search, a page of search results is generated. Typically, this page showcases sponsored advertising links at the top. Below these ads lie the organic search results - those not marked as paid advertisements. The website with the most effective SEO strategies generally secures the top spot on page one of the organic search results; a coveted placement for any business. While reaching this position is advantageous, merely featuring on the first page of organic search results is a significant achievement and a key objective for all website-holding businesses. Let's delve deeper using real-life exercises and examples to evaluate our SEO expertise.

Client one:

Perth Natural Medical Clinic (PNMC)

Our client is based in Highgate, close to the city of Perth, and offers a broad range of naturopathic services including natural medicine. Let's see how well we've done with the SEO on their website.

PNMC SEO test

Below are the primary search terms we have focused on. To test our SEO results, open a new window in your browser, type in the search terms listed below to see where our clients' business (Perth Natural Medical Clinic) is positioned within the organic search results.

1. Type "naturopath perth" in the search bar. Do you see our client?
2. Type "natural medicine perth" in the search bar. Where does their website appear?
3. Now type "cancer coaching perth". Do you see our client?
4. How about "natural ivf support perth". How did we do here?

By completing the above task, you've acquired a deeper understanding of how to assess our SEO capabilities. We suggest conducting a similar assessment with any other website developers you may be considering working with. It's important to realise that having a visually appealing website with advanced features doesn't necessarily ensure visibility to prospective customers, which is a crucial goal to achieve. Without effective SEO, your website is unlikely to appear in the top ten pages of organic search results - how many pages do you typically scroll through when searching for something on the internet? Give it another try with another one of our clients below.

Client two:

Boyd Design

Our client is based in Perth and offers house design services. They design a range of homes to suit various block types and lifetsyles. Let's put our SEO skills to the test with this client.

Boyd Design SEO test

Below are the primary search terms we have focused on for Boyd Design. To test our SEO results, open a new window in your browser, type in the various search terms to see where our clients' business (Boyd Design) is positioned within the organic search results.

1. Type "house designer perth" in the search bar. Do you see our client?
2. Type "canal house plans perth" in the search bar. Where does their website appear?
3. Now type "undercroft house plans perth". Do you see our client?
4. How about "country house plans perth". How did we do here?

By putting our SEO prowess to the test, you will find that our clients consistently rank on the first page of organic search results for a wide array of business-related search terms. We recommend subjecting other website developers to the same scrutiny before making a decision on who to entrust your website with. Read how below.

Go to the web developer's website and pick a few of their clients to test. For example, if they have a client that owns a plumbing business in Perth, search for "plumbers perth" to see where the business is ranked in the organic search results. Let's say the plumber specialises in leak detection. Now search for "leak detection perth" and so on. Repeat this for a few of their clients to see how their websites rank to establish if the web developer is living up to their claims. To be fair, perhaps the clients of the web developer are required to pay more for better SEO results. However, if this is the case, this should be noted on the website of the web developer.

In addition, you may discover that some of the websites used as examples by some web developers are built using a different web developer. For example, let's say you're checking a web developer called Harry's Websites. Usually, the web developers name will appear at the very bottom of their clients' website (Website by Harry's Websites). When checking the website of a client of Harry's Websites and the web developers name at the bottom of the website is different to Harry's Websites, chances are they're no longer a client of Harry's Websites. If so, why did the client move to another web developer?

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